Digitas & Publicis/ Executive Producer for Walmart’s “Who Knew” campaign, a full-funnel push that showed people how much Walmart really offers. Partnering with Reddit, we featured real user quotes from people surprised by what they found at Walmart.

Using a templated production approach, my team delivered 600+ animated and static DOOH on a very tight timeline. The campaign was a big success, lifting how people saw Walmart’s assortment, speed and innovation.

Webby People’s Voice Winner, Advertising, Media & PR: Best Media Strategy (2026)