Digitas & Publicis/ Executive Producer for Walmart’s first ever Roblox activation. This world was filled with mini games, challenges, events, easter eggs, obbys and even a virtual concert called Electric Fest, featuring Kane Brown, Madison Beer, and YUNGBLUD.

I managed the end to end development of the game, including vendor relations, production companies and launch materials. My team consisted of two supporting producers and 15 studio creators.

Shorty Awards - Audience Honor

Shorty Awards - Gold

ANA Reggie Awards - Bronze

Webby Awards - Honoree

Digiday Awards - Shortlist - Best in E-Commerce

Digiday Awards - Shortlist - Best In-game Advertising Strategy

Digiday Awards - Shortlist - Best Metaverse Marketing Campaign