Stink Studios/ For Katy Perry’s Indi, a gender-neutral fragrance launched in August 2017, I got the opportunity to produce the full campaign - both shoot, post production and web development.

The campaign spanned a website, print ads and video, built around the idea of being different together. Katy Perry and five influencers shared stories about embracing what makes them unique while staying united.

The videos ran in stores, on social media and at Katy Perry’s concerts. The campaign was very well received, with Katy sharing it with her 100 million Twitter followers and driving strong awareness and engagement.