Stink Studios/ The Google Pride #showup campaign created awareness to the US Pride festivals with the goal to get more people to attend the festivals.

The digital experience consisted of 8 featured parades in documentary style videos, tools for users to find information about the festivals and interactive maps. I was the lead producer managing the web build and social production, including client relationship with Google Creative Labs.

The campaign was very successful and celebrities like Elton John, Sia and Rita Ora shared and supported the campaign.